Muslim-themed 'Beurger King' opens in France
Muslim-themed 'Beurger King' opens in France
PARIS (AP) — Muslims in France are having it their way with "Beurger King" — a new fast-food restaurant that caters to the country's large Islamic population.
The bright and colorful eatery was launched in July in an eastern Paris suburb crowded with immigrants and dilapidated housing projects. Its name plays on the French word "Beur," meaning a second-generation North African living in France.
The menu at Beurger King Muslim, or BKM, is standard fast-food fare: burgers, fries, sundaes and doughnuts, and prices are comparable to those at major chains. But the beef and chicken burgers are halal — meaning made with meat slaughtered according to Islamic dietary laws.
Waitresses wear Islamic head scarves, as do many of their customers.
Mouna Talbi, 24, traveled 55 miles to Clichy-sous-Bois with her husband and two small sons to try it out.
"I was so happy to come here that I had tears in my eyes when I walked in," she said, watching her sons climb on colored blocks in the play area as she ate a halal burger.
After the success of Mecca Cola, a soft drink marketed to French Muslims, it was perhaps only a matter of time before a Muslim-themed, fast-food restaurant opened in the country with Europe's largest Islamic population.
Talbi's children always clamor for fast food, but this was the first time they've been able to order something other than fish, she said.
"A woman in Muslim dress feels at home here," she said, sitting in a red tunic and matching head scarf.
Three Muslim friends from the Paris suburbs set up the restaurant after seeing similar restaurants in Thailand and Algeria.
They saw a demand for a clean, family-oriented halal fast-food restaurant that would offer an alternative to the big non-halal chains and the many downscale halal street vendors.
One of the founders, Morad Benhamida, 33, said he and his partners worked for almost two years on a business plan to convince French backers.
"I was shocked when my bank manager believed in the project straight away," he said, sitting under an umbrella on the restaurant's terrace.
He said the business plan showed the halal meat came from reputable wholesalers and was inspected twice daily. But he had not anticipated how successful the idea would be.
"I was very surprised because people really liked the restaurant, so much so that we have tripled stocks since opening a month ago," he said. "It seems like magic."
He is planning to hire eight new employees in fall, expanding his staff of 28.
In an area with high unemployment, people are grateful to find work. Some female employees said they took the job because they were allowed to wear head scarves, unlike workers in other French fast-food restaurants.
Female customers also seemed happy. Cherifa Halimi, 19, sat in a booth sipping drinks with four friends, all dressed in black flowing gowns covering all but their hands and faces.
"There are a few changes they could make to give the place a completely Muslim image," Halimi said. "The television is OK, but there shouldn't be any music.
"But I'd like to work here."
Muslim diners said they felt more misunderstood in France since last month's terror attacks in London.
"Even the media demonizes the image of Islam in this country," Ahmed Talbi said, sitting in a booth opposite his wife. "People are afraid of terrorist attacks here, too."
Customers, including non-Muslims, said the restaurant was not segregating Muslims but showing a normal, peaceful Muslim activity that was open to all.
"Both Muslims and other people feel at ease here," Talbi said. "Maybe this kind of place will help to correct the bad image of Muslims and tell the world to stop talking nonsense about us."
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http://news.bbc.co.uk/1/hi/business/4737585.stm
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